Mission

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Our mission is to democratize transparency, together.

To us, this means empowering fashion brands and suppliers of all sizes on their transparency and sustainability journey by providing them access to affordable and effective tools.

Our mission is to democratize transparency, together.

To us, this means empowering fashion brands and suppliers of all sizes on their transparency and sustainability journey by providing them access to affordable and effective tools.

Vision

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Our vision is to enable a fashion industry where brands and suppliers transition to fully visible, efficient, and accountable supply chains with the support of AI powered technology.

By automating the most painful parts of supplier data collection, reporting, and compliance, we free up teams to focus on driving real impact and empower them to lead on sustainability.

Our vision is to enable a fashion industry where brands and suppliers transition to fully visible, efficient, and accountable supply chains with the support of AI powered technology.

By automating the most painful parts of supplier data collection, reporting, and compliance, we free up teams to focus on driving real impact and empower them to lead on sustainability.

Our values

Our values

Sustainability is about people.

The people behind every brand, every product, every decision.


We built CoEvolve for those who care deeply—but don’t always have the time, tools, or support. To stand beside those doing the hard work, and to make their path a little bit easier.


These values guide how we listen, how we build, and how we grow—together.

We root for the underdog

We believe small and medium brands and suppliers can lead the sustainability movement.

We’re here to give them the tools, support, and visibility they need to thrive.

We are all about collaboration

Sustainability can’t happen in silos.

We connect brands, suppliers, and experts to share knowledge and move faster—together.

We focus on impact

No one joined sustainability to chase paperwork.

We help automate the most painful parts, so you can focus on what really matters—impact.

We are part of your team

Alu isn’t just another tool.

She’s your teammate—working with you to make sustainability simple, actionable, and real.

Our team

Our team

Donatela Bellone

Donatela Bellone

CEO and Co-Founder

CEO and Co-Founder

Donatela has spent over 15 years working in sustainability. Some might say she’s obsessed. She founded and led McKinsey’s ESG Insights, where she partnered with hundreds of Chief Sustainability Officers, especially in fashion and retail, to untangle complex challenges across sustainability and the value chain. Now she’s bringing that experience to CoEvolve with one goal: to help brands and suppliers of all sizes make transparency real and actually doable. She is all about creating impact that starts with suppliers and leads to smarter, more sustainable choices for everyone.

Donatela has spent over 15 years working in sustainability. Some might say she’s obsessed. She founded and led McKinsey’s ESG Insights, where she partnered with hundreds of Chief Sustainability Officers, especially in fashion and retail, to untangle complex challenges across sustainability and the value chain. Now she’s bringing that experience to CoEvolve with one goal: to help brands and suppliers of all sizes make transparency real and actually doable. She is all about creating impact that starts with suppliers and leads to smarter, more sustainable choices for everyone.

Da Liu

Da Liu

CTO and Co-Founder

CTO and Co-Founder

Da is a full-stack engineer with 10+ years of experience turning complex problems into elegant digital solutions. He led engineering for multiple global fashion projects at McKinsey, and now he’s building CoEvolve’s tech from the ground up — using AI, machine learning, and a serious eye for user experience. Da’s passionate about building tools that don’t just look good, but make life easier for brands, suppliers, and everyone in between.

Da is a full-stack engineer with 10+ years of experience turning complex problems into elegant digital solutions. He led engineering for multiple global fashion projects at McKinsey, and now he’s building CoEvolve’s tech from the ground up — using AI, machine learning, and a serious eye for user experience. Da’s passionate about building tools that don’t just look good, but make life easier for brands, suppliers, and everyone in between.